Senior Marketing Professor Dr. Jason Pallant from RMIT University's Business School Visits ISTM

⠀⠀Dr. Jason Pallant, a senior marketing professor at the Business School of Royal Melbourne Institute of Technology, Australia—one of ISTM’s partner universities—came to meet with 29 first-year students of RMIT-FCU 2+2 Bachelor's Program in Business and Innovation on March 18, 2024. He specially prepared a wonderful speech for the occasion: "AIDeation: Exploring ways marketers can use AI to support creative thinking as well as a few risks." The lecture focused on one recent hot topic, artificial intelligence (AI), and how to use AI to shorten the process of creative thinking.

⠀⠀Students found the topic fascinating, and encouraged by their advisor Professor Kuo, students asked a number of questions. One student asked which job would be least likely to be replaced by artificial intelligence. Dr. Pallant responded that people-related jobs are least-replaceable because "people" are changeable and irregular. At Feng Chia University, students get the opportunity to experience in advance what the class atmosphere will be like when they head to RMIT for their junior year, and they are looking forward to their future study abroad journey.

⠀⠀RMIT Regional Marketing Manager Joseph Dao also came to Feng Chia University with Dr. Pallant. In addition to the above-mentioned academic exchange, the two also visited Dean Chiu and CEO Kris Chung to discuss directions for future cooperation, including the possibility of RMIT professors coming to Feng Chia for short-term workshops or summer camps held at the RMIT’s Melbourne campus.